Last session of this conference.. With two case studies on the use of video for learning. Curious! I use a lot of video in my work.. Video’s from Vimeo, YouTube, TedEx. And self-made video’s to bring in valuable stories told by professionals in organisations. See what this session will bring!

imageIan Slater from GE Oil & Gas.

They started working with video from the idea to show the difficult parts in the work.

How to make compliant material? They started making a list of important topics to make a video of. Each day they selected a few ‘hot topics’ and asked employees to make a video of that part of the work. Just by talking about it during work.

The quality was a point of discussion. But they noticed that employees did not really care about the quality, as long as they learned something new from it.

  • Make sure people learn something new from the beginning of the video. No long intro’s.
  • Message is priority
  • Good enough is good enough

How do you get people to make these video’s? Tell them exactly what you want them to do. Teach them. You might use a reward program? Invite people to join who really like this, have some leadership skills, and are really good. Give recognition at a team and regional level.

Production tools: GoPro, MovieMaker, Powerdirector, Faststone Capture (screen recorder).

What do they use video for?

  • Waste walks: a camera on someone’s head. Talk about what you have seen in the team.
  • Make crucial working methods more explicit.
  • Best practice sharing – in Asia they work in a different way than in Londen.

Emma Barrow, working for Royal Mail Group.

The problem here was the difficult dialogues between people in the organisation about problems that need to be solved. Every day. And a huge misstrust in elearning.

imageThey created a video in which you as the person watching the video goes to work, and you meet actual colleagues in different situations in which the focus is on conversations. Then you receive questions during the video about how to handle that specific situation.

For me the first story was interesting. A great example of how you can support employees to make their own video’s. I once did a project in a ‘glasfabriek in Tiel’ in which we used ‘creating a job-aid’ to make employee’s expertise more explicit. The core was to let them work ‘out loud’ and have it written down, together with pictures of the important steps in the work process. If I could do this project again… I would definitly use video.