David Guralnick starts with a video, used in an e-learning course, which represents a client-attorney setting with a lot of emotion in it. It seems to be a rather popular video in the course. Why is that?
- it is a real-life situation that you as a participant might encounter in your work;
- the situation was dramatic, with compelling characters;
- the drama was intensified by the realism.
How to create compelling experiences?
- Learning by doing, explore, freedom to move around
- One on one coaching, attention
- Collaboration with others, exchange, hear each other’s stories
- Emotional connection to the project – choose yourself
- Connection between story and the learners – you feel part of it
- Imagination, creativity, storytelling
- Showing the consequences of ‘bad behavior’, with a slice of humor
What is a learning experience you still remember? Nice examples: packing your own parachute, make your scrapbook on a subject you are curious at, a teacher telling a story and dropping the names of the children listening.
How to use technology to create exciting, effective experiences?
Madison Square Garden had a slide with 30 rules that they showed in the beginning of the play. Nobody read that. Then, they hired a comedian who started interviewing people about the codes of conduct. All visitors could hear the stories and responses gathered by the short interviews. Worked very well!
What are our favorite products?
My running watch, including GPS, heart rate and music in one. My digital radio. My first record player. IPad. Our spiralizer that produces healthy food. Characteristics: simplicity, relationship, functionalities in one.
To be honoust, I Was looking for the link to creating compelling experiences. But he links this to intrinsic and extrinsic motivaton.
When do you pay real effort?
There is effort.. And there is real effort. When do you give something real effort? When you really care about something. Compare: filling in all forms for getting your visa to get to Brasil OR finding out everything about the disease of your beloved dog.
- You might use an ongoing narrative throughout the course or module; People get connected to it.
- Give learners control in some way: options, link with work practice, etc.
- Invite learners to bring in their stories.
- Context matters!
- Setup and follow-up are crucial.
- Let people think about how to apply the story
- Use just-in-time stories
- Create your own story
- Make them concrete and authentic, engaging and emotionally compelling
Reflection… I do use stories in my work, mostly stories from participants to share and reflect upon. I see an interesting challenge to do more with stories: use an ongoing narrative or give the beginning of a story. A story is different from using a case. And how can we bring in a bit more emotion in our stories?