Mark Davies from @seelearning is a visual anthropologist. He start by saying that the best job a learning professional can do is to make people cry.. This is proof that you engage people. In this session you will not learn how to produce hollywood films, yet you will learn how to creating stuff that is relevant for your organization.
What is a story?
A story must be found, when you find it you will know.. If the story doesn’t emotion and doesn’t stirr, it is not the right story. However, it should be real and authentic. Hasson put two people in a MRI scan. The scan resonated the brain of the storyteller, which shows the impact stories have upon us. Video stories can fill the gap between the emotions you experience in face-to-face training and online.
How to develop videostories?
Bad practice is just replicating the content of a face-to-face training. Don’t be afraid of emotions even though it doesn’t have to be a tearjerker of course. Sometimes an interview form may work or another person telling the story. Talking into the camera gives another dynamic and may be scary for people. It is important that the story is integral to the design of the learning content, in that case the video can also be longer than the 2 minutes recommended by the marketing department. A summary of the tips:
- Find your story
- Look for the right people to tell and ask
- Plan how the content will connect to other resources
The best camera you’ve got is the camera in your pocket. You can even use smartphone if you want to use storytelling within your organization. However, audio is important. You may use a rode smarlav for instance with your phone, a cheap microphone. A Konig Tripod will help for stabilization. Stabilization can also be established with GLIF.
Think about the framing – camera position. Consider light, location and noise. Show what is there. Constant light is important so avoid moving clouds. Giving a sense of place helps for the feeling of authenticity. Don’t forget the music, can really take video the the next level. Search in The music bed and/or istock audio.
Gemma Critchley @gemstgem on storytelling. What do stories, social media and film have in common? Help people connect and have an emotional touch. As learning professionals we can learn from the marketing industry. People will forget what you said but they will not forget how you made them feel.
Nick Shackleton Jones developed a theory of affective context. His definition: “Learning is the process by which people attach emotional (or affective) sense to information.” This is powerful in a learning context. For instance on a train journey, a fight might break out. In that case you may have a much better recollection of the journey. How does this apply?
The hub is the video platform of BP. Under 3 years old. 3000 videos. Brought in some externally curated content as well. Half of the people in BP (40.000) have been to the Hub. People spend roughly 5 minutes on the site. How do you create an army of video storytellers? You have to enable people and make them feel they have something to say. Don’t be afraid to experiment since this is really new space. Google analytics has been integrated for data.