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How to have employees video their work

Last session of this conference.. With two case studies on the use of video for learning. Curious! I use a lot of video in my work.. Video’s from Vimeo, YouTube, TedEx. And self-made video’s to bring in valuable stories told by professionals in organisations. See what this session will bring!

Ian Slater from GE Oil & Gas.

They started working with video from the idea to show the difficult parts in the work.

How to make compliant material? They started making a list of important topics to make a video of. Each day they selected a few ‘hot topics’ and asked employees to make a video of that part of the work. Just by talking about it during work.

The quality was a point of discussion. But they noticed that employees did not really care about the quality, as long as they learned something new from it.

  • Make sure people learn something new from the beginning of the video. No long intro’s.
  • Message is priority
  • Good enough is good enough

How do you get people to make these video’s? Tell them exactly what you want them to do. Teach them. You might use a reward program? Invite people to join who really like this, have some leadership skills, and are really good. Give recognition at a team and regional level.

Production tools: GoPro, MovieMaker, Powerdirector, Faststone Capture (screen recorder).

What do they use video for?

  • Waste walks: a camera on someone’s head. Talk about what you have seen in the team.
  • Make crucial working methods more explicit.
  • Best practice sharing – in Asia they work in a different way than in Londen.

Emma Barrow, working for Royal Mail Group.

The problem here was the difficult dialogues between people in the organisation about problems that need to be solved. Every day. And a huge misstrust in elearning.

They created a video in which you as the person watching the video goes to work, and you meet actual colleagues in different situations in which the focus is on conversations. Then you receive questions during the video about how to handle that specific situation.

For me the first story was interesting. A great example of how you can support employees to make their own video’s. I once did a project in a ‘glasfabriek in Tiel’ in which we used ‘creating a job-aid’ to make employee’s expertise more explicit. The core was to let them work ‘out loud’ and have it written down, together with pictures of the important steps in the work process. If I could do this project again… I would definitly use video.

Using the head and the heart online

David Guralnick starts with a video, used in an e-learning course, which represents a client-attorney setting with a lot of emotion in it. It seems to be a rather popular video in the course. Why is that?

  • it is a real-life situation that you as a participant might encounter in your work;
  • the situation was dramatic, with compelling characters;
  • the drama was intensified by the realism.

How to create compelling experiences?

  • Learning by doing, explore, freedom to move around
  • One on one coaching, attention
  • Collaboration with others, exchange, hear each other’s stories
  • Emotional connection to the project – choose yourself
  • Personalization
  • Connection between story and the learners – you feel part of it
  • Imagination, creativity, storytelling
  • Showing the consequences of ‘bad behavior’, with a slice of humor

What is a learning experience you still remember? Nice examples: packing your own parachute, make your scrapbook on a subject you are curious at, a teacher telling a story and dropping the names of the children listening.

How to use technology to create exciting, effective experiences?

Madison Square Garden had a slide with 30 rules that they showed in the beginning of the play. Nobody read that. Then, they hired a comedian who started interviewing people about the codes of conduct. All visitors could hear the stories and responses gathered by the short interviews. Worked very well!

What are our favorite products?

My running watch, including GPS, heart rate and music in one. My digital radio. My first record player. IPad. Our spiralizer that produces healthy food. Characteristics: simplicity, relationship, functionalities in one.

To be honoust, I Was looking for the link to creating compelling experiences. But he links this to intrinsic and extrinsic motivaton.

When do you pay real effort?

There is effort.. And there is real effort. When do you give something real effort? When you really care about something. Compare: filling in all forms for getting your visa to get to Brasil OR finding out everything about the disease of your beloved dog.

  • You might use an ongoing narrative throughout the course or module; People get connected to it.
  • Give learners control in some way: options, link with work practice, etc.
  • Invite learners to bring in their stories.
  • Context matters!
  • Setup and follow-up are crucial.
  • Let people think about how to apply the story
  • Use just-in-time stories
  • Create your own story
  • Make them concrete and authentic, engaging and emotionally compelling

Reflection… I do use stories in my work, mostly stories from participants to share and reflect upon. I see an interesting challenge to do more with stories: use an ongoing narrative or give the beginning of a story. A story is different from using a case. And how can we bring in a bit more emotion in our stories?