“How can we get people motivated about using Yammer without using any authority? How to ignite the flame and probably even more important, how to keep it burning?” One of the questions being asked by a participant in the week online prior to the webinar with Allison Michels, change management and training analyst at Yammer.

Allison’s response: “Give them reasons to keep sharing. Answer “What’s in it for THEM”. Start small and get a win. Showcase the win to other teams and move team/group to group. It’s a bottom up AND top down approach. You need the groundswell of contributors BUT you also need a nod from the top as well.” And probably this is one of the key questions using social media tools for internal knowledge sharing we all try to address in practice. Lees verder